Small Business Saturday? NO, It’s Small Business SEASON!

Small Business Saturday? NO, It’s Small Business SEASON!

Small Business Saturday? NO, It’s Small Business SEASON!
By Frank J. Kenney

Small Business Saturday is a good thing. But this year–and all subsequent ones, if you ask us–let’s celebrate a season of small, a season of local. Why settle for just one day?

If you ask a child about something they like, most of them will tell you two is better than one and three is even better than that. When it comes to shopping small, we have to concur. A whole season celebrating the efforts and offerings of small business is better than just one day.

Here’s why and how to create an entire shopping small/shopping local season either instead of or in addition to Small Business Saturday. We believe this is one of the best ways you can use your marketing efforts as 2021 winds down.

Why Shop Small?

Many small businesses were hit exceptionally hard because of their lack of e-commerce options. While big box stores gobbled up the lion’s share of online orders (Walmart’s online orders increased by 79% in the 3rd quarter of 2020 alone), many small businesses struggled to launch an online component, much less market that one was available. It was a hard learned lesson and one many simply weren’t prepared for.

When we talk about shopping small or shopping local, we always mention how the money stays in town. But let’s break that down a bit so that you can share these statistics in your Small Business Saturday or Season marketing.

According to Fundera, “small businesses generate $68 of local economic return for every $100 spent with them.” On the other hand, it’s estimated that for every $100 spent at a large business, only $43 stays in the community, according to the Civic Economics Study in Grand Rapids, Michigan.

Read the entire article, click here.

Brad Conrad