Anytime Fitness Portage Getting Rebranded Look |

Anytime Fitness Portage Getting Rebranded Look

Coming Soon: First in the World to Get Rebranded Look
Anytime Fitness Portage Receives a Complete Overhaul

PORTAGE, WI (April 15th, 2022) – The local gym is about to get a completely new look, being one of the first out of thousands across the world.

Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, recently launched its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health, and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app.

The “Real AF” platform extends across the entire Anytime Fitness omnichannel experience, and includes:

  • A revamp of the club’s interiors, delivering an in-club experience that puts coaching front and center within the context of personal training, nutrition coaching, and recovery services.
  • A more interactive digital experience that tailors each member’s access to coaching and support.
  • A modernized Anytime Fitness logo, including an “AF” monogram.

Out of nearly 5,000 Anytime Fitness locations that extend across nearly 40 countries, Anytime Fitness Portage, WI is one of the very first to receive the updated look. Construction is expected to begin in summer of 2022. Changes will include a new layout, adding new equipment, adding more free weight and training space, additional stalls in the restrooms, and a completely updated and modern look.

Members of the community are invited to check out the current space prior to the remodel. Any questions can be directed to Club Manager, Jodi Monroe, by calling the club at 608.745.0250. Or, stop by and get in a workout! Staffed hours are Monday through Thursday from 11:00 am to 7:00 pm and Fridays 8:00 am to 2:00 pm. Visit the website at and follow Anytime Fitness Portage on Facebook for updates.

About Anytime Fitness of Southern Wisconsin
Welcome to Anytime Fitness! Your home for something real. Real people. Real success. That’s real AF.

At Anytime Fitness, we’re not just a gym. We’re coaches ready to help you unlock your potential. We’re your community cheering you on in your fitness journey. We support you when you need it most so you can reach goals that matter to you.

Let’s do this together. Call or visit our website to get a free 7-day pass today.

Anytime Fitness Portage
Becky Shearier, Marketing Manager

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